#EPIC GAMES FOR MAC TRIAL#

In other words, if these numbers are accurate, approximately three-quarters of all the money that Apple receives from its 15-30% cut of App Store sales is pure profit.ДЄs an example, the WSJ report cites data from Sensor Tower, an analytics firm that regularly reports on the sales and revenue from various online marketplaces, including AppleвЂ™s App Store. The report, which had been sent directly to Cook, calculated the App StoreвЂ™s operating margins as 74.9% and 77.8% for 20, respectively.

#EPIC GAMES FOR MAC TRIAL#

The trial judge, however, Yvonne Gonzalez Rogers, reviewed AppleвЂ™s financial records under seal, verifying EpicвЂ™s claims that Apple generated profits of more than 75% from the App Store -В margins she described as вЂњextraordinarily high.вЂќДЄccording to the WSJ, AppleвЂ™s $8.5 billion in profits from mobile games on the App Store actually gave it a $2 billion lead over the operating profit generated during the same 12-month period from Sony, Activision, Nintendo, and Microsoft, based on filings and analyst estimates for the other gaming giants.ДЄpple continues to describe these margins as вЂњtoo high,вЂќ claiming that they leave out many of the operating costs of the App Store.Дuring the trial, Apple CEO Tim Cook claimed that Apple had вЂњnever tried to determine the specific profitability of the App Store as a stand-alone business,вЂќ as AppleвЂ™s former CEO and co-founder Steve Jobs had discouraged this practice to promote cooperation, rather than competition, among the companyвЂ™s various business units.Д¬ook claimed that a 2018-2019 internal report submitted into evidence that outlined the App StoreвЂ™s operating margins was a вЂњone-off presentation.вЂќ The internal document wasnвЂ™t made public, but was among the information reviewed by Judge Rogers. With little fanfare, Chief Executive Tim Cook has turned the maker of the iPhone into one of the worldвЂ™s largest videogame companies. To be fair, these numbers came from figures disclosed during the trial, using operating margins that AppleвЂ™s lawyers claimed were flawed, and therefore higher than reality. Specifically, the operating profits that Apple pulled in solely from game titles on the App Store in 2019 alone amounted to $8.5 billion. The WSJ analyzed figures from the recently concluded landmark trial between Epic Games and Apple, discovering that in 2019 the iPhone maker earned more from games on the App Store than all the money earned by Nintendo, Microsoft, Activision Blizzard, and Sony. We already know that the App Store makes a staggering amount of money, but now a recent analysis from The Wall Street Journal ( Apple News+) is putting some context around that, revealing just how much money Apple is pulling in from the gaming industry.

Epic games for mac